"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."
( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 57).
Target Market: Women ages 21+
I plan on reaching my target market by using social networking and media. First I want to advertise Blüme through Facebook, Twitter and Google +. Social networking is so easy to advertise through because you're able to see who likes what by their page. You are able to tell who's a drinker and who's not which allows you to target individuals. When someone "likes" something having to do with alcoholic beverages, you can immediately rule them as a drinker and advertise Blüme directly towards them. Twitter is also a great way to advertise and market. You can gain followers and follow a lot of people so regardless they're still able to see your Twitter updates. Twitter makes people listen and read. You are also able to control who follows you and who you're following; which lets you only follow people who are interested and of age to drink.
"A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives."
( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 57).
A great marketing plan can either make or break your company or product.
"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives."
( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 58).
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