Wednesday, November 30, 2011

Product

My product, Blüme, will be the only product within my company that I will sell.


"A company’s product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries. Product mix length refers to the total number of items the company carries within its product lines."

( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 221).

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