Implementation Evaluation Control

Implementation is when your company begins to execute its plans and objectives.

"Through implementation, the company turns the plans into actions."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 55).

It is important to have control and to know who your competitors are.


"Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 55).

Blume is constantly thinking of new ways to market and promote itself. We are always thinking of new strategies and plans to market the brand. "The analysis, planning, implementation, and control of sales force activities. It includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm’s salespeople."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 49).


"Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing control involves four steps. Management first sets specific marketing goals. It then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. This may require changing the action programs or even changing the goals."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 43).