SWOT Analysis

It is extremely important that every company that is starting out go through a SWOT Analysis. It is key to understanding what you excel at and what you need to work on. It lets you know your business more and makes you become more aware.


"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 31).


SWOT Analysis on Blüme:

Strengths: Blüme is different than any other vodka on the market right now. Not only is it visually appealing, but it also has a very delicious and unique taste to match. This vodka will look completely new and different among all the others on the shelf of the store. It's outward appearance is enough to draw in any woman for a closer look at what Blüme is all about. The very unique flavors of lilac, rose petal and lavender make my vodka stand out among the rest. When most women are looking for a drink, they want something more subtle and tasty; they still want the buzz without the overwhelming taste of alcohol. Blume is soft, calming, relaxing, and tastes lovely to drink; but still has 80 proof/40% alcohol content.

Weaknesses: Blüme's only weakness is that it is not the only vodka on the market that is infused with floral notes. My main competitor is Pinky vodka, which is vodka that has rose petal accents. Pinky doesn't have all of the unique flavors that Blume does, but it is still around the same concept. I need to make sure that Blüme easily trumps Pinky by its taste and design; which is what mainly draws a consumer in to a product. I would also add that another weakness may be that my product is strictly targeted for women, which means I can only depend on women to make my product a success buy buying it and enjoying it.

Opportunities: Blüme has many advantages working in its favor. It is targeted towards women, and women tend to like more tasteful alcohol drinks rather than strong beverages. If they see a beautifully decorated floral bottle of Vodka, they will most likely pick it up to read more about it, or find out more. When those women buy the product, they will most likely drink it alone or will their friends, which will spread the word about Blüme. The good thing about targeting women is that they talk to other women, and recommend what's good and what's not. I also think it's an advantage that the product will be sold in Las Vegas, California, New York and Miami; but it will be manufactured and made in Germany. To sell Blüme in more high end, expensive cities; it may draw more customers and attention. These four cities are known for luxury, money, and the finer things; which is exactly what Blüme represents and strives to achieve. I think Blüme will do very well among these markets.

Threats: There are a lot of other Vodka drinks on the market that are meant to be for more of the girly type of women. So Blüme is competing against any other beverages that may target women because of their flavor or style.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."


(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 31).