The Pitch

The Pitch Statement:


"Blüme is the newest vodka on the market; infused with floral notes of rose petals, lilac and a hint of violet that will instantly make you feel relaxed. Fresh blooming flowers are sunken at the bottom of the bottle to give a feminine preference. Originated from Germany, its unique flavor is perfect for the woman who appreciates the more beautiful and finer things in life."

I came about choosing the name by seeing various forms of the word "flower" in different languages. I geared more towards Germany, Poland, and Sweden since they tend to have the best vodkas. They all had an interesting sound, but I thought Blüme had a nice ring to it, was more literal towards the product and overall sounded better than the other two.

The product is targeted for all women who are 21+. The floral design on the bottle and flowers inside immediately attract any girly girl. The color scheme of the bottle is also a very calming one; the great thing about Blüme Vodka is it is infused with ingredients that are relaxing rather than strong or overwhelming. Once you take a sip, you'll instantly taste the smooth texture and delicious flavor of floral. Floral tastes and smells instantly feel calming and relaxing, because it's a nice fragrance and it's also very appealing in any mindset. Instead of drinking a strong,overpowering alcohol drink that has a not so good taste; you can have Blüme that is very tasty and delightful to drink. It's also common for women to hesitate against strong alcohols and liquors; so Blüme is light enough, but still gives you 80 proof/40% alcohol. The vodka always goes great with any type of fruity juice; such as orange juice, cranberry juice or even apple juice.

The product is not only visually appealing but the whole idea of it is overall very compelling. Women would be instantly drawn to this bottle from its outward appearance, to its flavor description. The main goal of the drink is to relax you and calm you down, like after a long day of work.