A company must define its objectives within their business. It is important to know what goals you're trying to accomplish within what timeframe or period of time. You need to have the plans mapped out or else you won't be fully prepared.
"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget."
"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget."
( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 389).
Objectives:
- To reach the interest to a broad range of women.
- To provide the utmost quality in taste, flavor, style and elegance.
- To target young adult women and middle aged women.
- To manufacture the product in Germany, but sell it in Nevada, New York, Miami and California.
- To use unique and creative flavors to provide a unique and creative drinking experience.
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