Week 3 EOC: My Demographics

Millennials: These are people born between the years of 1977 and 2000, approximately 83 million people were born in the millennials time. This is divided among 3 sections of people; tweens, teens, and young adults. They also have a massive amount of purchase power, exceeding more than 733 billion. I think I fit the description of a millennial pretty well; especially the parts of being very active within technology and spending large amounts of money as well.

In the textbook, they state, "One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology"; I've never really known a life without technology, except for when I was much younger and computers were just becoming popular within the market. I've basically grown up knowing mobile phones, computer sites, and technology in general; so I'm really good with technology. I've also been able to learn a lot through technology, to the point where I almost depend on it for my sources and up to date information. "They don’t just embrace technology, it’s a way of life" says the textbook, which is exactly how I view technology, it's just there and my way of living."

I've also noticed a lot of people my age tend to spend much more than older adults or elders. I think this is because we as teens or young adults, always want something new. Whether you're a gamer who wants the next new video game or a fashionista who's constantly buying new clothes to keep up with current trends. The millennials all have basic hobbies; but to support our hobbies, we have to spend money. The market uses this to their advantage, because they know that teens or young adults NEED and WANT their products; so sometimes they'll even price their products at a high amount. I personally, am always shopping! I'm willing to pay ridiculous amounts of money to buy the clothing that I see and like. People who grew up in the generation x or baby boomers, are not as willing to spend; this is because they grew up in a generation that was not as materialist as the millennials. "With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market" says our textbook.