Business Mission Statement

A business mission statement is a statement that tells your overall strategy, mission, purpose and reason. It is the goal for your product or company. It is what you want to accomplish and give to your consumers.

"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 5).

After you write an official statement, you can start adding on more to it; such as objectives and long term goals. Where do you see this product or company in the future?

"This mission is then turned into detailed supporting objectives that guide the whole company."


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 5).


"Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?"


( Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions pp. 5).


My Mission Statement:

"Let yourself get carried away in a world of relaxation and luxury; Blüme Vodka ultimately provides the utmost quality in elegance, class, flavor and style."


Blüme Vodka is meant to be a relaxing beverage, while still feeling luxurious and classy. Let yourself get carried away, because when you drink Blüme, it instantly makes you feel relaxed and calm. Floral notes are infused to make the smell of the vodka appealing and tasteful as well. When you get a whiff of Blüme, it's equivalent to that of smelling a fresh rose petal. Blüme is elegant, classy and stylish.